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Resources - Video - Maximizing Trade Spend ROI & JBPS

Posted by Janet Dorenkott

Dec 30, 2014 2:36:00 PM

Maximizing Trade Spend ROI & JBPS

Post Promotion Analytics are key to identifying which promotions are working for both the manufacture and retailer.  Automating the data integration gives data scientists the time to understand what is driving the success and/or failure of promotions across all channels. Eliminating poorly performing tactics will improve ROI and Joint Business Planning Sessions.

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Topics: Videos