Relational Solutions Resources

Karen Kurtzweil

Recent Posts

Resources - Trade Promotion Management

Posted by Karen Kurtzweil

May 12, 2014 3:50:00 PM

Post Event Analytics

There is a rigorous mandate within the Consumer Goods Industry to control, manage, and evaluate the performance of trade funds, which are generally the second highest line item in the corporate budget, second only to Cost of Goods Sold.

Download Now

Topics: Whitepapers

Resources - The Omni Channel

Posted by Karen Kurtzweil

May 12, 2014 3:45:00 PM

The Omni Channel

A customer buys a product at a “brick and mortar” store. But shopping behavior has evolved. With 83% of consumers making purchases on-line, the Omni-Channel is in full play.

Download Now

Topics: Whitepapers

Resources - The Business Case For A DSR

Posted by Karen Kurtzweil

Apr 29, 2014 10:01:00 AM

The Business Case For A DSR

There is a lot of confusion in the market regarding the true definition of a Demand Signal Repository. A DSR is not simply a reporting tool. It is also not simply a database full of demand level/point of sale data.

Download Now

Topics: Whitepapers

Resources - Understanding Big Data

Posted by Karen Kurtzweil

Apr 29, 2014 10:00:00 AM

Understanding Big Data

Big Data” is all the buzz, but why? Hasn’t “Big Data” been around for years? The answer is yes, but no. The “Big Data” they refer to today is different. Big data is not just about data volume, it’s about the structure and how we handle “Big Data” that is evolving.

Download Now

Topics: Whitepapers