As a manager in corporate America,
ask yourself this question: "Are we able to use information
to improve company profits to the fullest extent?"
If there is any doubt to your
answer then you need to move to the next step. There are five
basic questions that are key if one is to understand the relevance
behind data warehousing and improving company profits:
Can we use information
to increase sales or improve profit margins?
Can we use information to increase market share or enter new
Can we use information to be more competitive?
Can we use information to reduce costs or to be more productive?
Can we use information to better understand our customer's requirements
for doing business?
If your answer is "yes" to
any these questions, then you understand the reason for all
the hype surrounding data warehousing. And the remarkable
thing is that most all of this information is already there,
locked away in company data coffers. The
reason you can't get to it is because it is located in unreachable
(translated, old proprietary) repositories or is stored in
complex formats designed for your transactional systems, making
it extremely difficult, maybe impossible, for meaningful reporting.
The purpose of the data warehouse is to consolidate information
and place it in a format that business people can understand
and use on a daily basis to improve company profitability.
Thus, the data warehouse is built specifically around the
requirements of the business user, not the transactional requirements
of an ERP system.
Now you understand why Relational
Solutions, Inc. is in business and why we can be important
to your company. We build data warehouses incrementally so
our customers can reap the benefits quickly, usually within
3 to 6 months. We start with the most pressing needs like
Financial Reporting or Sales and Marketing and incrementally
build in areas such as Fulfillment, Forecasting, Inventory
Management, etc. Take a look at our Data Warehouse Subject
Area Analysis to gain a better understanding of how a data
warehouse can benefit your organization.