The importance of the Omni-Channel is reaching into all segments of CPG companies as the number of online shoppers grows each year. Managing the channels and customer experience is becoming more of a challenge as traditional sales cycles are being replaced with more modern sales transactions. Knowing the driving factors for sales across all the channels is the winning formula that leading manufactures are employing.
What the Omni-Channel is
The importance of customer perception
The value of blending cloud and retail sales teams