Relational Solutions Blog

Relational Solutions, Shopper Technology, CatMan Assn & Others Share Insights on the LEAD Marketing Conference Webinar. Wednesday, Nov 12.

Posted by Janet Dorenkott

Tue, Nov 11, 2014 @ 05:03 PM

Trade Promotion Analysis, Get Your Questions Answered

 Join this esteemed group of thought leaders, Wednesday, November 12th for a full day, virtual conference. The Shopper Technology Institute LEAD Marketing Conference offers a full day of insights from consumer goods industry experts . LEAD Conference stands for Loyalty, Engagement, Analytics & Digital.  

You'll hear from industry experts and though leaders on the following:

  • The 'Voice of the Shopper' by Gordon Wade of the Category Management Association cpgcatnet/catman
  • The Virtual Shelf by Keith Anderson of Profitero
  • The Power of Technology by Larry Burns of Start Sampling
  • Maximizing Trade Spend ROI & Planning for Joint Business Planning by Janet Dorenkott and Kristy Garrey of Relational Solutions Inc. Relational Solutions will discuss JBP and how trade promotion analysis & Post Promotion Event Analysis can deliver a great ROI on trade spend for both the CPG Manufacturer and the retailer. Knowing how to get to the actual ROI involves committment by both parties, an understanding of the costs, benefits and integration involved. Download the whitepaper on Post Promotion Analysis below.
  • Creating Collaboration by Joel Cartwright of AFS Technologies;
  • Mobile Marketing by Tanya Bhothinard

Relational Solutions offers many Resources & Whitepapers for CPG. Bookmark this link and download your next whitepaper today!

Maximizing Trade Spend ROI  Download Whitepaper Now!



Topics: TradeSmart TPO, post event analysis, trade spend, JBP Joint Business Planning, shopper technology institute, Catman, cpgcatnet