Relational Solutions Blog

Gartner Names Relational Solutions in Market Guide for Trade Promotion Management & Optimization

Posted by Karen Kurtzweil

Fri, Mar 3, 2017 @ 09:29 AM

Hot Off the Press

CLEVELAND, OH-, March 2, 2017: Relational Solutions, Inc., a Mindtree company and a leader in Analytics, Business Intelligence, Data Warehousing and Enterprise Demand Signal Repository solutions has been named as a Representative Vendor in the “Market Guide for Trade Promotion Management and Optimization” published by Gartner in February 2017

According to the Gartner report; “Consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners.” The report continues to state that, “The availability of advanced analytics solutions has introduced varied levels of algorithmic sophistication”.

TradeSmart, Mindtree’s analytics-as-a-service solution for the CPG industry offers better revenue management for companies that have invested in TPM solutions. Designed for post-promotion automation and analysis, TradeSmart improves joint business planning sessions, by leveraging COGS, POS, shipments, plan data and syndicated data to provide accurate trade spend ROI.

“CPG companies spend 15-25% of revenue on trade. Most are managing their trade promotions already”, said Janet Dorenkott, AVP, Relational Solutions, a Mindtree Company. “By helping them optimize trade we can increase coverage, get them faster access to more reliable information and save them millions of dollars that go directly toward their bottom line”

The Gartner report referenced in this press release is: “Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry” (2, February, 2017) by Ellen S Eichhorn, Stephen E. Smith

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Topics: tpo, tpm, trade promotion optimization, trade promotion management, CPG