There’s a lot of confusion in the CPG, trade space these days. Many companies have, or are looking at getting, a TPM, Trade Promotion Management solution. Those that have a TPM solution are starting to consider TPO, Trade Promotion Optimization. But to do that would be to skip a very necessary step, TPI, Trade Promotion Intelligence.
Today’s consumer goods companies spend 15-25% of revenue on Trade Promotions. So it is critical to understand the difference and understand what's necessary in order to reduce those costs.READ MORE
By grouping trade promotion events, an event summary report can show details of all events, at a single retailer, for a particular promoted group. It allows business users to compare plan versus actual, for all events at once.READ MORE
Aligning promotional events with the actual consumer experience is critical for any post event analytics. Your internal financial system likely separates each promotion into its own expense item (See example of events on chart).READ MORE