Relational Solutions Blog

Trade Spend Can't Be Controlled Without Trade Promotion Intelligence

Posted by Janet Dorenkott on Mon, Aug 31, 2015 @ 03:41 PM

Trade spend for CPG companies is typically 15 to 20 percent of a company’s gross revenue.  An A.C. Nielsen chart shows that trade spend is the number one priority for American CPG corporations today.  Controlling that expense is critical. But how can you control it when you can't easily analyze it?


Topics: TradeSmart TPO, tpo, peat, tpi

Understanding TPM, TPO & TPI

Posted by Janet Dorenkott on Mon, Apr 27, 2015 @ 11:57 AM

There’s a lot of confusion in the CPG, trade space these days. Many companies have, or are looking at getting, a TPM, Trade Promotion Management solution. Those that have a TPM solution are starting to consider TPO, Trade Promotion Optimization. But to do that would be to skip a very necessary step, TPI, Trade Promotion Intelligence.

Today’s consumer goods companies spend 15-25% of revenue on Trade Promotions. So it is critical to understand the difference and understand what's necessary in order to reduce those costs. 


Topics: tpo, tpm, trade promotion management, Trade Promotion Intelligence, tpi

Trade Promotion Event Summary

Posted by Janet Dorenkott on Wed, Mar 25, 2015 @ 10:57 AM

By grouping trade promotion events, an event summary report can show details of all events, at a single retailer, for a particular promoted group. It allows business users to compare plan versus actual, for all events at once.


Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence, tpi, trade promotion event

TPM, TPO & TPI. What's the difference?

Posted by Janet Dorenkott on Tue, Mar 10, 2015 @ 12:35 PM

  TPM, TPO & TPI. What's the difference? Trade Promotion Intelligence compliments Trade Promotion Management & is required before Trade Promotion Optimization. This infographic summarizes the differences. TPI leverages TPM solutions like SAP TPM, Demantra TPM and other trade promotion management software. Once TPI is implemented that intelligence can be used for TPO. But true TPO requires the integration of Cost of Goods Sold, COGS, along with other important data sources in order to calculate ROI for both the retailer as well as the manufacturer. 


Topics: analytics, tpo, tpm, Trade Promotion Intelligence, tpi