Relational Solutions Blog

Relational Solutions, Shopper Technology, CatMan Assn & Others Share Insights on the LEAD Marketing Conference Webinar. Wednesday, Nov 12.

Posted by Janet Dorenkott on Tue, Nov 11, 2014 @ 05:03 PM

 Join this esteemed group of thought leaders, Wednesday, November 12th for a full day, virtual conference. The Shopper Technology Institute LEAD Marketing Conference offers a full day of insights from consumer goods industry experts . LEAD Conference stands for Loyalty, Engagement, Analytics & Digital.  


Topics: TradeSmart TPO, post event analysis, trade spend, JBP Joint Business Planning, shopper technology institute, Catman, cpgcatnet

JBP Planing

Posted by Janet Dorenkott on Thu, Oct 23, 2014 @ 09:23 AM

In JBP planning, it’s important to identify key team members including corporate leadership’s support and involvement. Assuming this has been accomplished, it’s time to begin planning.   


Topics: JBP Joint Business Planning

JBP Overview Requirements & Kickoff

Posted by Janet Dorenkott on Wed, Oct 15, 2014 @ 01:00 PM

Follow our next blog series on Joint Business Planning for retailers & CPG manufacturers.  Joint Business Planning, JBP, should take your retailer & supplier relationship to a new level.  It goes beyond category management & trade promotion planning to true collaboration for the benefit of both the retailer & supplier. 


Topics: JBP Joint Business Planning