Relational Solutions Blog

Understanding Sales in Emerging Markets - Part 10

Posted by Janet Dorenkott on Tue, Sep 16, 2014 @ 12:00 PM

So how do you understand emerging market sales? It’s the same, age old dilemma we’ve seen happen year over year in the business intelligence space. Today, developing markets and big data are just new data sources.


Topics: Demand Signal Repository, Emerging Markets, demand signals

Emerging Markets & Mobile Retailing - Part 9

Posted by Janet Dorenkott on Mon, Sep 15, 2014 @ 09:30 AM


We also need to consider mobile payments. It’s clear that the future of electronic payments in emerging markets is pretty good. Unfortunately emerging markets can also be complicated and unpredictable. We've all heard of the Omni-channel for retailing and mobile retailing. SOMOLO, social, mobile and local (also referred to as MOSOLO) is real, even in developing markets.


Topics: Omni-channel, Emerging Markets

Emerging Market Data Issues - Part 8

Posted by Janet Dorenkott on Sun, Sep 14, 2014 @ 09:17 PM

As if .

This data is coming from immature countries like Nigeria, Bangladesh, Thailand and Laos.


Topics: Demand Signal Repository, Omni-channel, Emerging Markets

Entering the Emerging Markets - Part 7

Posted by Janet Dorenkott on Thu, Sep 11, 2014 @ 10:23 AM


As you can see in this chart, most families in emerging market countries, have far less disposable income than households in developed markets. They spend the bulk of their money on necessities. This makes it difficult for CPG companies since they are less likely to buy a new item even when it is better than what they use today.


Topics: Emerging Markets