Relational Solutions Blog

Implementing & Managing the Demand Signal Management Process

Posted by Janet Dorenkott on Sun, Aug 2, 2015 @ 06:30 PM

One misconception is that retailers send clean data. This simply is not the case. The cleansing and validation of the data is critical. Invalid data will give you invalid results. Retailers often send incomplete data. They also send duplicate data. In addition, they tend to “recast” previously sent data. Thus, how does one distinguish between duplicate and recast data? How do you identify missing fields? How is it rectified and re-loaded? What are the business rules? How is it modeled for reporting that is specific to Point-of-Sale data? Can it be integrated with internal data such as shipments, forecasts, budgets, etc.? How do you identify and analyze promotions? How can you predict problems before they impact your bottom line? Do you have the time and knowledge to shift through all this data to find only the nuggets that contain actionable information?


Topics: Business Intelligence, Big Data, POSmart, Data Warehousing, Demand Signal Repository, data integration, analytics, data scientist, analyst

How to Convince Your Boss You Need an Enterprise Data Solution

Posted by Janet Dorenkott on Sun, Jul 26, 2015 @ 07:00 PM

Why is it so difficult for consumer goods companies to create reports without an enterprise data infrastructure? How do I make my boss understand? What can we do to solve these problems? Your answer is in "What's the Hold Up?!"


Topics: Business Intelligence, Big Data, POSmart, Demand Signal Repository, blog, data integration, data scientist, E-Book, analyst

The POS Data Dilemma

Posted by Janet Dorenkott on Sun, Jul 19, 2015 @ 07:00 PM

The POS data dilemma is notorious. Every manufacturer knows that data arrives at different times from different retailers and third party sources in different formats. Data comes at sporadic times of the month, in a multitude of different formats with varying information. On top of that, retailers restate data, products change categories, duplicate data comes in, etc. All of these things are difficult and cumbersome to manage.


Topics: Relational Solutions, Business Intelligence, Big Data, Demand Signal Repository, blog, data integration, CPG, analyst

What Is Demand Signal Management?

Posted by Janet Dorenkott on Mon, Jul 6, 2015 @ 10:16 AM

A Demand Signal Management is a methodology whereby demand data comes in from many sources and technology and processes organize that data in such a way that it is easy to manage and report off of the data. Demand Signal Management is not simply a reporting tool. It is also not simply a database full of demand level/point of sale data. It encompasses the entire manner in which data is integrated, cleansed, harmonized, modeled and distributed.


Topics: Big Data, Data Warehousing, data integration, CPG, analyst