The battle is about to begin for this year's holiday shoppers. Will we continue to see an increase in online purchases as expected? How will the shift from bricks to clicks impact overall sales. As manufacturers strive to keep pace with the latest trends, leverage the latest technology, and maintain shelf space and inventory it becomes increasingly important to analyze the results. Improving Trade Spend ROI is key to success in 2015. Here are some interesting comparisons on last years performance.