Relational Solutions Blog

Improve Joint Business Planning with Retailers

Posted by Janet Dorenkott on Wed, Dec 10, 2014 @ 09:23 AM

In JBP planning, it’s important to identify key team members including corporate leadership’s support and involvement. Assuming this has been accomplished, it’s time to begin planning.   

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Topics: TradeSmart TPO, trade promotion optimization, JBP Joint Business Planning

Black Friday vs Cyber Monday

Posted by Karen Kurtzweil on Tue, Nov 25, 2014 @ 02:48 PM

The battle is about to begin for this year's holiday shoppers.  Will we continue to see an increase in online purchases as expected? How will the shift from bricks to clicks impact overall sales. As manufacturers strive to keep pace with the latest trends, leverage the latest technology, and maintain shelf space and inventory it becomes increasingly important to analyze the results.  Improving Trade Spend ROI is key to success in 2015.  Here are some interesting comparisons on last years performance.

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Topics: post event analysis

Relational Solutions, Shopper Technology, CatMan Assn & Others Share Insights on the LEAD Marketing Conference Webinar. Wednesday, Nov 12.

Posted by Janet Dorenkott on Tue, Nov 11, 2014 @ 05:03 PM

 Join this esteemed group of thought leaders, Wednesday, November 12th for a full day, virtual conference. The Shopper Technology Institute LEAD Marketing Conference offers a full day of insights from consumer goods industry experts . LEAD Conference stands for Loyalty, Engagement, Analytics & Digital.  

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Topics: TradeSmart TPO, post event analysis, trade spend, JBP Joint Business Planning, shopper technology institute, Catman, cpgcatnet

JBP Overview Requirements & Kickoff

Posted by Janet Dorenkott on Wed, Oct 15, 2014 @ 01:00 PM

Follow our next blog series on Joint Business Planning for retailers & CPG manufacturers.  Joint Business Planning, JBP, should take your retailer & supplier relationship to a new level.  It goes beyond category management & trade promotion planning to true collaboration for the benefit of both the retailer & supplier. 

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Topics: JBP Joint Business Planning

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