Big Data Foundation
“Big Data” today, refers to unstructured data. Examples of unstructured data include social chatter, media files, geo-mapping, digital files, etc. Structured data can be found in your order entry systems, manufacturing systems, accounting applications, and other applications.
Relational Solutions “Big Data Foundation” allows businesses to gain a better understanding of what might be impacting sales. By understanding what is happening at the grass roots level, companies can save money sending reps out to check on stores, turn negative sentiment into positive sentiment, respond quickly to activities they have the ability to alter an understand what they cannot change.
Big data is often associated with data warehousing and business intelligence. But data warehousing and business intelligence have been around for years. “Big Data” as it pertains to structured data, has been integrated into an infrastructure in order to provide more value and business insights. Taking the “unstructured big data” and leveraging the relevant items so they can be analyzed in a structured environment is a challenge.
Integrating data for any industry is complicated, but for the consumer goods industry, the complexities are compounded. Consumer goods manufacturers not only have the standard data integration issues that come along with integrating data from internal data sources, but they have the added complexity of integrating all the sources outside their business sent to them by retailers, syndicated data providers, distributors and other outside data they may purchase. Now add to that social media chatter, click stream analysis and location information.
Social media chatter represents massive data volumes. Depending on your company, what you want to collect and how you plan to use social media data, the data volumes can be mind boggling. Some companies run ads on social media and just want to collect click stream information for analysis. Others want to gather chatter, good, bad or indifferent, that people are posting about their company and brands and align that with sales to provide immediate response.
Below are examples that show how Relational Solution’s Big Data Foundation turns unstructured, big data from the internet into valuable insights.