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Relational Solutions Resources

Resources - Trade Promotion Management

Posted by Karen Kurtzweil

May 12, 2014 3:50:00 PM

TPM

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There is a rigorous mandate within the Consumer Goods Industry to control, manage, and evaluate the performance of trade funds, which are generally the second highest line item in the corporate budget, second only to Cost of Goods Sold.

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Topics: Whitepapers