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Relational Solutions Resources

Trade Spend E-Book "Winning the New Customer"

Posted by Karen Kurtzweil

Mar 12, 2015 11:55:00 AM

Winning The New Customer

Our Trade Spend E-Book, "Winning the New Customer" includes:

  • Trade Spend Overview
  • Trade Maturity Curve
  • Key Implementation Challenges
  • FAQs on Pre and Post Event Analysis 

Request Your Trade Spend E-Book

Topics: TradeSmart TPO, Whitepapers, E-Book

How Ready is Your Company for TPO?

Posted by Karen Kurtzweil

Mar 10, 2015 1:07:00 PM

How Ready Is Your Company for TPO

How Ready is Your Company for TPO?

This E-Book defines the components of a Trade Promotion Optimization solution. Use it to help map your plan to increase Trade Spend ROI.  Identify the hurdles and maturity of your current Trade Spend enviroment. 

Request Your TPO E-Book NOW

Topics: TradeSmart TPO, Whitepapers, E-Book

Omni-Channel Integration Project Blueprint

Posted by Karen Kurtzweil

Jan 26, 2015 11:56:00 AM

Omni-Channel Blueprint Guide

Getting Started with your Omni-Channel Project

Use this Blueprint to begin your Omni-channel project. Describe the project background, key business issues, technical issues, decision makers timelines, resource requirements etc. This Blueprint will help you organize users, benefits, data sources, vendors, software requirements and more. Start with a high level and begin to detail your project phases. It will help you organize data sources, technologies to consider, data formats and business departments that will benefit the project.

      Download Blueprint Now

Topics: Whitepapers, Omni-channel

Resources - Trade Promotion Management

Posted by Karen Kurtzweil

May 12, 2014 3:50:00 PM

TPM

Post Event Analytics

There is a rigorous mandate within the Consumer Goods Industry to control, manage, and evaluate the performance of trade funds, which are generally the second highest line item in the corporate budget, second only to Cost of Goods Sold.

Download Now

Topics: Whitepapers

Resources - The Omni Channel

Posted by Karen Kurtzweil

May 12, 2014 3:45:00 PM

Omni-Channel

The Omni Channel

A customer buys a product at a “brick and mortar” store. But shopping behavior has evolved. With 83% of consumers making purchases on-line, the Omni-Channel is in full play.

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Topics: Whitepapers

Resources - The Business Case For A DSR

Posted by Karen Kurtzweil

Apr 29, 2014 10:01:00 AM

DSR

The Business Case For A DSR

There is a lot of confusion in the market regarding the true definition of a Demand Signal Repository. A DSR is not simply a reporting tool. It is also not simply a database full of demand level/point of sale data.

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Topics: Whitepapers

Resources - Understanding Big Data

Posted by Karen Kurtzweil

Apr 29, 2014 10:00:00 AM

Understanding Big Data

Understanding Big Data

Big Data” is all the buzz, but why? Hasn’t “Big Data” been around for years? The answer is yes, but no. The “Big Data” they refer to today is different. Big data is not just about data volume, it’s about the structure and how we handle “Big Data” that is evolving.

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Topics: Whitepapers