For most CPG companies, trade spend is the largest corporate expense aside from payroll. Trade spend is typically 10% to 20% of overall company revenue. Most trade spend initiatives involve customized displays and communications that are built around a trade promotion event staged with a particular retail partner. Success requires the full support and involvement of account teams and retail partners. Alignment of promotional events with actual shopper marketing (trade events) is vital to attain the full return on investment. BlueSky Post Promotion Analytics does just that.
Here is what BlueSky Post Promotion Analytics can do for you