Conference after conference, vendors talk with retailers about their Omni-Channel issues. But the Omni-Channel today should be just as relevant to consumer goods manufacturers. After all, a sale is a sale. Where and how it occurs is important to both CPG companies as well as to retailers.
Today, with the on-line shopper growing every year, the Omni-Channel includes traditional and modern forms of purchase. Traditional forms of purchase are generally referred to as in-store purchases. A customer buys a product at a “brick and mortar” store. But shopping behavior has evolved. With 83% of consumers making purchases on-line, the Omni-Channel is in full play.
In this whitepaper you can learn: