The complaints are for real. From small companies to mega brands, the difficulties in integrating POS data remain a struggle across the board. The analysis of important data streams hinges on getting the right information, which many times isn't available or takes to long to gather to be relevant to needed business opportunities.
This 10 part blog series will break down why those issues are so complex to deal with and how they affect the CPG analysts when they have no underlying enterprise, data foundation.
Retailer POS, syndicated data and other pos data issues are many. Share your POS data integration issues at #WhatsYourStory.