Relational Solutions Blog

Increase Trade Spend ROI (By Avoiding These 5 Mistakes)!

Posted by Bree Kelley on Thu, Jan 22, 2015 @ 01:24 PM

Interested in learning more about how some of the top CPG companies are already increasing their trade spend ROI and avoiding these mistakes? Check out our most recent TradeSmart Case Studies webinar.

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Topics: Webinars, TradeSmart TPO, trade promotion optimization, post promotion event analytics, trade spend, Promotion Tactics

Improve Joint Business Planning with Retailers

Posted by Janet Dorenkott on Wed, Dec 10, 2014 @ 09:23 AM

In JBP, joint business planning, it’s important to identify key team members including corporate leadership’s support and involvement. Assuming this has been accomplished, it’s time to begin planning.   

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Topics: TradeSmart TPO, trade promotion optimization, JBP Joint Business Planning, joint business planning

Relational Solutions, Shopper Technology, CatMan Assn & Others Share Insights on the LEAD Marketing Conference Webinar. Wednesday, Nov 12.

Posted by Janet Dorenkott on Tue, Nov 11, 2014 @ 05:03 PM

 Join this esteemed group of thought leaders, Wednesday, November 12th for a full day, virtual conference. The Shopper Technology Institute LEAD Marketing Conference offers a full day of insights from consumer goods industry experts . LEAD Conference stands for Loyalty, Engagement, Analytics & Digital.  

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Topics: TradeSmart TPO, post event analysis, trade spend, JBP Joint Business Planning, shopper technology institute, Catman, cpgcatnet

Top 5 Mistakes Companies Make When Evaluating Trade Spend ROI

Posted by Rob York on Fri, Aug 29, 2014 @ 03:15 PM


There is a rigorous mandate within the Consumer Goods Industry to control, manage, and evaluate the performance of trade funds, which are generally the second highest line item in the corporate budget, second only to Cost of Goods Sold. 

Trade Spend for most Consumer Packaged Goods (CPG) manufacturers is closing in on 20 to 25 percent of annual gross company revenue.  In addition, trade spend has become arguably the highest priority for the CPG industry as a whole. Thus, it’s easy to see how even small improvements in trade spend performance will have a significant impact on earnings.  

We first want to examine the top 5 mistakes that companies make when evaluating trade spend ROI.

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Topics: TradeSmart TPO, trade promotion optimization, trade spend, CPG

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