Relational Solutions Blog

Measuring Trade Spend Matters when it comes to nailing JBPS

Posted by Janet Dorenkott on Thu, Jan 29, 2015 @ 11:55 AM

Depending on the initiative selected first, your requirements will vary.  However, there are certain measures we recommend that create very fast and measurable ROI for both the retailer and CPG manufacturers. Measures like Trade Spend are key to building successful JBP Joint Business Planning Sessions with retailers.

Raw material costs have been increasing and most companies have been cutting costs in that area for years. Additionally, most companies have cut employee costs. The next logical place for companies to look for cost cutting is in trade spend. Trade spend is typically the 2nd highest cost for CPG companies. 

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Topics: TradeSmart TPO, promotion analytics, post promotion event analytics, trade spend, JBP Joint Business Planning, Trade Promotion Intelligence, trade promotion event

Increase Trade Spend ROI (By Avoiding These 5 Mistakes)!

Posted by Bree Kelley on Thu, Jan 22, 2015 @ 01:24 PM

Interested in learning more about how some of the top CPG companies are already increasing their trade spend ROI and avoiding these mistakes? Check out our most recent TradeSmart Case Studies webinar.

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Topics: Webinars, TradeSmart TPO, trade promotion optimization, post promotion event analytics, trade spend, Promotion Tactics

Improve Joint Business Planning with Retailers

Posted by Janet Dorenkott on Wed, Dec 10, 2014 @ 09:23 AM

In JBP, joint business planning, it’s important to identify key team members including corporate leadership’s support and involvement. Assuming this has been accomplished, it’s time to begin planning.   

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Topics: TradeSmart TPO, trade promotion optimization, JBP Joint Business Planning, joint business planning

Relational Solutions, Shopper Technology, CatMan Assn & Others Share Insights on the LEAD Marketing Conference Webinar. Wednesday, Nov 12.

Posted by Janet Dorenkott on Tue, Nov 11, 2014 @ 05:03 PM

 Join this esteemed group of thought leaders, Wednesday, November 12th for a full day, virtual conference. The Shopper Technology Institute LEAD Marketing Conference offers a full day of insights from consumer goods industry experts . LEAD Conference stands for Loyalty, Engagement, Analytics & Digital.  

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Topics: TradeSmart TPO, post event analysis, trade spend, JBP Joint Business Planning, shopper technology institute, Catman, cpgcatnet

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