Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence
Trade spend for CPG companies is typically 15 to 20 percent of a company’s gross revenue. An A.C. Nielsen chart shows that trade spend is the number one priority for American CPG corporations today. Controlling that expense is critical. But how can you control it when you can't easily analyze it?
READ MORETopics: TradeSmart TPO, tpo, peat, tpi
By grouping trade promotion events, an event summary report can show details of all events, at a single retailer, for a particular promoted group. It allows business users to compare plan versus actual, for all events at once.
READ MORETopics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence, tpi, trade promotion event
