Relational Solutions Blog

How to Develop a Trade Spend Roadmap to Justify TPO & TPI

Posted by Rob York on Wed, Mar 4, 2015 @ 03:38 PM

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Topics: Business Intelligence, TradeSmart TPO, data integration, tpo, trade promotion optimization, trade promotion management, post-promotion analysis, trade spend, Trade Promotion Intelligence

Increase Trade Spend ROI (By Avoiding These 5 Mistakes)!

Posted by Bree Kelley on Thu, Jan 22, 2015 @ 01:24 PM

Interested in learning more about how some of the top CPG companies are already increasing their trade spend ROI and avoiding these mistakes? Check out our most recent TradeSmart Case Studies webinar.

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Topics: Webinars, TradeSmart TPO, trade promotion optimization, post promotion event analytics, trade spend, Promotion Tactics

Improve Joint Business Planning with Retailers

Posted by Janet Dorenkott on Wed, Dec 10, 2014 @ 09:23 AM

In JBP, joint business planning, it’s important to identify key team members including corporate leadership’s support and involvement. Assuming this has been accomplished, it’s time to begin planning.   

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Topics: TradeSmart TPO, trade promotion optimization, JBP Joint Business Planning, joint business planning

Top 5 Mistakes Companies Make When Evaluating Trade Spend ROI

Posted by Rob York on Fri, Aug 29, 2014 @ 03:15 PM


There is a rigorous mandate within the Consumer Goods Industry to control, manage, and evaluate the performance of trade funds, which are generally the second highest line item in the corporate budget, second only to Cost of Goods Sold. 

Trade Spend for most Consumer Packaged Goods (CPG) manufacturers is closing in on 20 to 25 percent of annual gross company revenue.  In addition, trade spend has become arguably the highest priority for the CPG industry as a whole. Thus, it’s easy to see how even small improvements in trade spend performance will have a significant impact on earnings.  

We first want to examine the top 5 mistakes that companies make when evaluating trade spend ROI.

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Topics: TradeSmart TPO, trade promotion optimization, trade spend, CPG

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