Relational Solutions Blog

Gartner Names Relational Solutions in Market Guide for Trade Promotion Management & Optimization

Posted by Karen Kurtzweil on Fri, Mar 3, 2017 @ 09:29 AM

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Topics: tpo, tpm, trade promotion optimization, trade promotion management, CPG

How to Optimize Trade Spend Success

Posted by Relational Solutions on Mon, Apr 4, 2016 @ 02:31 PM

TradeSmart Trade Promotion Intelligence Webinar  Watch OnDemand

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Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence

Trade Promotion Event Summary

Posted by Janet Dorenkott on Wed, Mar 25, 2015 @ 10:57 AM

By grouping trade promotion events, an event summary report can show details of all events, at a single retailer, for a particular promoted group. It allows business users to compare plan versus actual, for all events at once.

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Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence, tpi, trade promotion event

Aligning Trade Promotion Events for CPG

Posted by Janet Dorenkott on Thu, Mar 19, 2015 @ 03:08 PM

Aligning promotional events with the actual consumer experience is critical for any post event analytics. Your internal financial system likely separates each promotion into its own expense item (See example of events on chart).

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Topics: trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence

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