Relational Solutions Blog

Aligning Trade Promotion Events for CPG

Posted by Janet Dorenkott on Thu, Mar 19, 2015 @ 03:08 PM

Aligning promotional events with the actual consumer experience is critical for any post event analytics. Your internal financial system likely separates each promotion into its own expense item (See example of events on chart).

READ MORE

Topics: trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence

How to Develop a Trade Spend Roadmap to Justify TPO & TPI

Posted by Rob York on Wed, Mar 4, 2015 @ 03:38 PM

READ MORE

Topics: Business Intelligence, TradeSmart TPO, data integration, tpo, trade promotion optimization, trade promotion management, post-promotion analysis, trade spend, Trade Promotion Intelligence

Promotion Analytics and "Spreadsheet Hell"

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:39 PM

In this blog we’ll expand upon the earlier blog that addressed the "spreadsheet hell" associated with analyzing promotions. The inability to optimize trade spend across all retail segments costs companies thousands of man-hours and plenty of money that can't easily be justified. 

READ MORE

Topics: promotion analysis, tpo, tpm, trade promotion management, post event analysis, post promotion event analytics, post-promotion analysis

Challenges in Promotion and Trade Spend Analysis

Posted by Janet Dorenkott on Wed, Jan 22, 2014 @ 01:43 PM

This series of blogs will address post promotion event automation and analytics.

READ MORE

Topics: promotion analysis, promotion analytics, tpo, tpm, trade promotion optimization, trade promotion management, post promotion event analytics

SUBSCRIBE

    New Call-to-Action
    Shedule A Consultation

    LATEST POSTS