Relational Solutions Blog

Aligning Trade Promotion Events for CPG

Posted by Janet Dorenkott on Thu, Mar 19, 2015 @ 03:08 PM

Aligning promotional events with the actual consumer experience is critical for any post event analytics. Your internal financial system likely separates each promotion into its own expense item (See example of events on chart).

READ MORE

Topics: trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence

TPM, TPO & TPI. What's the difference?

Posted by Janet Dorenkott on Tue, Mar 10, 2015 @ 12:35 PM

  TPM, TPO & TPI. What's the difference? Trade Promotion Intelligence compliments Trade Promotion Management & is required before Trade Promotion Optimization. This infographic summarizes the differences. TPI leverages TPM solutions like SAP TPM, Demantra TPM and other trade promotion management software. Once TPI is implemented that intelligence can be used for TPO. But true TPO requires the integration of Cost of Goods Sold, COGS, along with other important data sources in order to calculate ROI for both the retailer as well as the manufacturer. 

READ MORE

Topics: analytics, tpo, tpm, Trade Promotion Intelligence, tpi

How to Develop a Trade Spend Roadmap to Justify TPO & TPI

Posted by Rob York on Wed, Mar 4, 2015 @ 03:38 PM

READ MORE

Topics: Business Intelligence, TradeSmart TPO, data integration, tpo, trade promotion optimization, trade promotion management, post-promotion analysis, trade spend, Trade Promotion Intelligence

Is Viral Adding Value?

Posted by Karen Kurtzweil on Tue, Mar 3, 2015 @ 04:18 PM

 

It is fun to watch, participate and share in viral content.  Most recently the question of whether Its Blue and Black or White and Gold?  Who could resist #TheDress curiosity?  In the time it took this simple dress to reach a fever pitch I wondered will there be a rash of dress sales to go along with the social buzz of the day?

READ MORE

Topics: Business Intelligence, Trade Promotion Intelligence

SUBSCRIBE

    New Call-to-Action
    Shedule A Consultation

    LATEST POSTS