Relational Solutions Blog

Trade Promotion Event Summary

Posted by Janet Dorenkott on Wed, Mar 25, 2015 @ 10:57 AM

By grouping trade promotion events, an event summary report can show details of all events, at a single retailer, for a particular promoted group. It allows business users to compare plan versus actual, for all events at once.

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Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence, tpi, trade promotion event

Measuring Trade Spend Matters when it comes to nailing JBPS

Posted by Janet Dorenkott on Thu, Jan 29, 2015 @ 11:55 AM

Depending on the initiative selected first, your requirements will vary.  However, there are certain measures we recommend that create very fast and measurable ROI for both the retailer and CPG manufacturers. Measures like Trade Spend are key to building successful JBP Joint Business Planning Sessions with retailers.

Raw material costs have been increasing and most companies have been cutting costs in that area for years. Additionally, most companies have cut employee costs. The next logical place for companies to look for cost cutting is in trade spend. Trade spend is typically the 2nd highest cost for CPG companies. 

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Topics: TradeSmart TPO, promotion analytics, post promotion event analytics, trade spend, JBP Joint Business Planning, Trade Promotion Intelligence, trade promotion event

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