Relational Solutions Blog

Trade Promotion Event Summary

Posted by Janet Dorenkott on Wed, Mar 25, 2015 @ 10:57 AM

By grouping trade promotion events, an event summary report can show details of all events, at a single retailer, for a particular promoted group. It allows business users to compare plan versus actual, for all events at once.

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Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence, tpi, trade promotion event

TPM, TPO & TPI. What's the difference?

Posted by Janet Dorenkott on Tue, Mar 10, 2015 @ 12:35 PM

  TPM, TPO & TPI. What's the difference? Trade Promotion Intelligence compliments Trade Promotion Management & is required before Trade Promotion Optimization. This infographic summarizes the differences. TPI leverages TPM solutions like SAP TPM, Demantra TPM and other trade promotion management software. Once TPI is implemented that intelligence can be used for TPO. But true TPO requires the integration of Cost of Goods Sold, COGS, along with other important data sources in order to calculate ROI for both the retailer as well as the manufacturer. 

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Topics: analytics, tpo, tpm, Trade Promotion Intelligence, tpi

How to Develop a Trade Spend Roadmap to Justify TPO & TPI

Posted by Rob York on Wed, Mar 4, 2015 @ 03:38 PM

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Topics: Business Intelligence, TradeSmart TPO, data integration, tpo, trade promotion optimization, trade promotion management, post-promotion analysis, trade spend, Trade Promotion Intelligence

Promotion Analytics & Measuring Promotion Effectiveness

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:42 PM


In this trade promotion blog, we take a look at channel tactics and address promotion effectiveness. We'll address issues related to measuring p
romotion effectivness so you can determine where to direct funds and avoid the pitfalls of blindly investing into ineffective promotional tactics. 

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Topics: post promotion automation, promotion analysis, promotion analytics, tpo, tpm, trade promotion optimization, post promotion event analytics

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