Relational Solutions Blog

Gartner Names Relational Solutions in Market Guide for Trade Promotion Management & Optimization

Posted by Karen Kurtzweil on Fri, Mar 3, 2017 @ 09:29 AM

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Topics: tpo, tpm, trade promotion optimization, trade promotion management, CPG

How to Optimize Trade Spend Success

Posted by Relational Solutions on Mon, Apr 4, 2016 @ 02:31 PM

TradeSmart Trade Promotion Intelligence Webinar  Watch OnDemand

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Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence

Trade Spend Can't Be Controlled Without Trade Promotion Intelligence

Posted by Janet Dorenkott on Mon, Aug 31, 2015 @ 03:41 PM

Trade spend for CPG companies is typically 15 to 20 percent of a company’s gross revenue.  An A.C. Nielsen chart shows that trade spend is the number one priority for American CPG corporations today.  Controlling that expense is critical. But how can you control it when you can't easily analyze it?

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Topics: TradeSmart TPO, tpo, peat, tpi

Understanding TPM, TPO & TPI

Posted by Janet Dorenkott on Mon, Apr 27, 2015 @ 11:57 AM

There’s a lot of confusion in the CPG, trade space these days. Many companies have, or are looking at getting, a TPM, Trade Promotion Management solution. Those that have a TPM solution are starting to consider TPO, Trade Promotion Optimization. But to do that would be to skip a very necessary step, TPI, Trade Promotion Intelligence.

Today’s consumer goods companies spend 15-25% of revenue on Trade Promotions. So it is critical to understand the difference and understand what's necessary in order to reduce those costs. 

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Topics: tpo, tpm, trade promotion management, Trade Promotion Intelligence, tpi

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