Trade spend for CPG companies is typically 15 to 20 percent of a company’s gross revenue. An A.C. Nielsen chart shows that trade spend is the number one priority for American CPG corporations today. Controlling that expense is critical. But how can you control it when you can't easily analyze it?READ MORE
There’s a lot of confusion in the CPG, trade space these days. Many companies have, or are looking at getting, a TPM, Trade Promotion Management solution. Those that have a TPM solution are starting to consider TPO, Trade Promotion Optimization. But to do that would be to skip a very necessary step, TPI, Trade Promotion Intelligence.
Today’s consumer goods companies spend 15-25% of revenue on Trade Promotions. So it is critical to understand the difference and understand what's necessary in order to reduce those costs.READ MORE