Relational Solutions Blog

TPM, TPO & TPI. What's the difference?

Posted by Janet Dorenkott on Tue, Mar 10, 2015 @ 12:35 PM

  TPM, TPO & TPI. What's the difference? Trade Promotion Intelligence compliments Trade Promotion Management & is required before Trade Promotion Optimization. This infographic summarizes the differences. TPI leverages TPM solutions like SAP TPM, Demantra TPM and other trade promotion management software. Once TPI is implemented that intelligence can be used for TPO. But true TPO requires the integration of Cost of Goods Sold, COGS, along with other important data sources in order to calculate ROI for both the retailer as well as the manufacturer. 

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Topics: analytics, tpo, tpm, Trade Promotion Intelligence, tpi

Promotion Analytics & Measuring Promotion Effectiveness

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:42 PM


In this trade promotion blog, we take a look at channel tactics and address promotion effectiveness. We'll address issues related to measuring p
romotion effectivness so you can determine where to direct funds and avoid the pitfalls of blindly investing into ineffective promotional tactics. 

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Topics: post promotion automation, promotion analysis, promotion analytics, tpo, tpm, trade promotion optimization, post promotion event analytics

Promotion Analytics and "Spreadsheet Hell"

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:39 PM

In this blog we’ll expand upon the earlier blog that addressed the "spreadsheet hell" associated with analyzing promotions. The inability to optimize trade spend across all retail segments costs companies thousands of man-hours and plenty of money that can't easily be justified. 

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Topics: promotion analysis, tpo, tpm, trade promotion management, post event analysis, post promotion event analytics, post-promotion analysis

Challenges in Promotion and Trade Spend Analysis

Posted by Janet Dorenkott on Wed, Jan 22, 2014 @ 01:43 PM

This series of blogs will address post promotion event automation and analytics.

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Topics: promotion analysis, promotion analytics, tpo, tpm, trade promotion optimization, trade promotion management, post promotion event analytics

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