Relational Solutions Blog

Gartner Names Relational Solutions in Market Guide for Trade Promotion Management & Optimization

Posted by Karen Kurtzweil on Fri, Mar 3, 2017 @ 09:29 AM

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Topics: tpo, tpm, trade promotion optimization, trade promotion management, CPG

How to Optimize Trade Spend Success

Posted by Relational Solutions on Mon, Apr 4, 2016 @ 02:31 PM

TradeSmart Trade Promotion Intelligence Webinar  Watch OnDemand

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Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence

Understanding TPM, TPO & TPI

Posted by Janet Dorenkott on Mon, Apr 27, 2015 @ 11:57 AM

There’s a lot of confusion in the CPG, trade space these days. Many companies have, or are looking at getting, a TPM, Trade Promotion Management solution. Those that have a TPM solution are starting to consider TPO, Trade Promotion Optimization. But to do that would be to skip a very necessary step, TPI, Trade Promotion Intelligence.

Today’s consumer goods companies spend 15-25% of revenue on Trade Promotions. So it is critical to understand the difference and understand what's necessary in order to reduce those costs. 

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Topics: tpo, tpm, trade promotion management, Trade Promotion Intelligence, tpi

Trade Promotion Event Summary

Posted by Janet Dorenkott on Wed, Mar 25, 2015 @ 10:57 AM

By grouping trade promotion events, an event summary report can show details of all events, at a single retailer, for a particular promoted group. It allows business users to compare plan versus actual, for all events at once.

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Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence, tpi, trade promotion event

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