Relational Solutions Blog

Increase Trade Spend ROI (By Avoiding These 5 Mistakes)!

Posted by Bree Kelley on Thu, Jan 22, 2015 @ 01:24 PM

Interested in learning more about how some of the top CPG companies are already increasing their trade spend ROI and avoiding these mistakes? Check out our most recent TradeSmart Case Studies webinar.

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Topics: Webinars, TradeSmart TPO, trade promotion optimization, post promotion event analytics, trade spend, Promotion Tactics

Coupons 101

Posted by Karen Kurtzweil on Thu, Jan 8, 2015 @ 10:06 AM

Consumers are continuing to look for cost saving strategies.  Couponing is gaining popularity across all channels, especially with the potential for coupon stacking.  This is giving consumers a leg up on the retailers as the discounts mount and the incentives drive higher sales.  Knowing which tactics are best received by the both the consumer and the retailer is the winning combination for consumer goods manufacturers in 2015.  

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Topics: Omni-channel, CPG, JBP Joint Business Planning, Promotions, Coupons, Promotion Tactics

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