Relational Solutions Blog

Measuring Trade Spend Matters when it comes to nailing JBPS

Posted by Janet Dorenkott on Thu, Jan 29, 2015 @ 11:55 AM

Depending on the initiative selected first, your requirements will vary.  However, there are certain measures we recommend that create very fast and measurable ROI for both the retailer and CPG manufacturers. Measures like Trade Spend are key to building successful JBP Joint Business Planning Sessions with retailers.

Raw material costs have been increasing and most companies have been cutting costs in that area for years. Additionally, most companies have cut employee costs. The next logical place for companies to look for cost cutting is in trade spend. Trade spend is typically the 2nd highest cost for CPG companies. 

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Topics: trade spend, JBP Joint Business Planning, TradeSmart TPO, trade promotion event, Trade Promotion Intelligence, promotion analytics, post promotion event analytics

Promotion Analytics & Measuring Promotion Effectiveness

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:42 PM


In this trade promotion blog, we take a look at channel tactics and address promotion effectiveness. We'll address issues related to measuring p
romotion effectivness so you can determine where to direct funds and avoid the pitfalls of blindly investing into ineffective promotional tactics. 

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Topics: post promotion automation, promotion analysis, promotion analytics, tpo, tpm, trade promotion optimization, post promotion event analytics

Challenges in Promotion and Trade Spend Analysis

Posted by Janet Dorenkott on Wed, Jan 22, 2014 @ 01:43 PM

This series of blogs will address post promotion event automation and analytics.

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Topics: promotion analysis, promotion analytics, tpo, tpm, trade promotion optimization, trade promotion management, post promotion event analytics

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