Relational Solutions Blog

Promotion Analytics & Measuring Promotion Effectiveness

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:42 PM


In this trade promotion blog, we take a look at channel tactics and address promotion effectiveness. We'll address issues related to measuring p
romotion effectivness so you can determine where to direct funds and avoid the pitfalls of blindly investing into ineffective promotional tactics. 

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Topics: post promotion automation, promotion analysis, promotion analytics, tpo, tpm, trade promotion optimization, post promotion event analytics

Challenges in Promotion and Trade Spend Analysis

Posted by Janet Dorenkott on Wed, Jan 22, 2014 @ 01:43 PM

This series of blogs will address post promotion event automation and analytics.

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Topics: promotion analysis, promotion analytics, tpo, tpm, trade promotion optimization, trade promotion management, post promotion event analytics

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