Relational Solutions Blog

Measuring Trade Spend Matters when it comes to nailing JBPS

Posted by Janet Dorenkott on Thu, Jan 29, 2015 @ 11:55 AM

Depending on the initiative selected first, your requirements will vary.  However, there are certain measures we recommend that create very fast and measurable ROI for both the retailer and CPG manufacturers. Measures like Trade Spend are key to building successful JBP Joint Business Planning Sessions with retailers.

Raw material costs have been increasing and most companies have been cutting costs in that area for years. Additionally, most companies have cut employee costs. The next logical place for companies to look for cost cutting is in trade spend. Trade spend is typically the 2nd highest cost for CPG companies. 

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Topics: trade spend, JBP Joint Business Planning, TradeSmart TPO, trade promotion event, Trade Promotion Intelligence, promotion analytics, post promotion event analytics

Increase Trade Spend ROI (By Avoiding These 5 Mistakes)!

Posted by Bree Kelley on Thu, Jan 22, 2015 @ 01:24 PM

Interested in learning more about how some of the top CPG companies are already increasing their trade spend ROI and avoiding these mistakes? Check out our most recent TradeSmart Case Studies webinar.

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Topics: Webinars, TradeSmart TPO, trade promotion optimization, post promotion event analytics, trade spend, Promotion Tactics

Promotion Analytics & Measuring Promotion Effectiveness

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:42 PM


In this trade promotion blog, we take a look at channel tactics and address promotion effectiveness. We'll address issues related to measuring p
romotion effectivness so you can determine where to direct funds and avoid the pitfalls of blindly investing into ineffective promotional tactics. 

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Topics: post promotion automation, promotion analysis, promotion analytics, tpo, tpm, trade promotion optimization, post promotion event analytics

Promotion Analytics and "Spreadsheet Hell"

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:39 PM

In this blog we’ll expand upon the earlier blog that addressed the "spreadsheet hell" associated with analyzing promotions. The inability to optimize trade spend across all retail segments costs companies thousands of man-hours and plenty of money that can't easily be justified. 

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Topics: promotion analysis, tpo, tpm, trade promotion management, post event analysis, post promotion event analytics, post-promotion analysis

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