Relational Solutions Blog

How to Develop a Trade Spend Roadmap to Justify TPO & TPI

Posted by Rob York on Wed, Mar 4, 2015 @ 03:38 PM

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Topics: Business Intelligence, TradeSmart TPO, data integration, tpo, trade promotion optimization, trade promotion management, post-promotion analysis, trade spend, Trade Promotion Intelligence

Promotion Analytics and "Spreadsheet Hell"

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:39 PM

In this blog we’ll expand upon the earlier blog that addressed the "spreadsheet hell" associated with analyzing promotions. The inability to optimize trade spend across all retail segments costs companies thousands of man-hours and plenty of money that can't easily be justified. 

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Topics: promotion analysis, tpo, tpm, trade promotion management, post event analysis, post promotion event analytics, post-promotion analysis

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