Relational Solutions Blog

Black Friday vs Cyber Monday

Posted by Karen Kurtzweil on Tue, Nov 25, 2014 @ 02:48 PM

The battle is about to begin for this year's holiday shoppers.  Will we continue to see an increase in online purchases as expected? How will the shift from bricks to clicks impact overall sales. As manufacturers strive to keep pace with the latest trends, leverage the latest technology, and maintain shelf space and inventory it becomes increasingly important to analyze the results.  Improving Trade Spend ROI is key to success in 2015.  Here are some interesting comparisons on last years performance.

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Topics: post event analysis

Relational Solutions, Shopper Technology, CatMan Assn & Others Share Insights on the LEAD Marketing Conference Webinar. Wednesday, Nov 12.

Posted by Janet Dorenkott on Tue, Nov 11, 2014 @ 05:03 PM

 Join this esteemed group of thought leaders, Wednesday, November 12th for a full day, virtual conference. The Shopper Technology Institute LEAD Marketing Conference offers a full day of insights from consumer goods industry experts . LEAD Conference stands for Loyalty, Engagement, Analytics & Digital.  

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Topics: TradeSmart TPO, post event analysis, trade spend, JBP Joint Business Planning, shopper technology institute, Catman, cpgcatnet

Promotion Analytics and "Spreadsheet Hell"

Posted by Janet Dorenkott on Fri, Apr 4, 2014 @ 05:39 PM

In this blog we’ll expand upon the earlier blog that addressed the "spreadsheet hell" associated with analyzing promotions. The inability to optimize trade spend across all retail segments costs companies thousands of man-hours and plenty of money that can't easily be justified. 

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Topics: promotion analysis, tpo, tpm, trade promotion management, post event analysis, post promotion event analytics, post-promotion analysis

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