Relational Solutions Blog

Trade Spend Can't Be Controlled Without Trade Promotion Intelligence

Posted by Janet Dorenkott on Mon, Aug 31, 2015 @ 03:41 PM

Trade spend for CPG companies is typically 15 to 20 percent of a company’s gross revenue.  An A.C. Nielsen chart shows that trade spend is the number one priority for American CPG corporations today.  Controlling that expense is critical. But how can you control it when you can't easily analyze it?

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Topics: TradeSmart TPO, tpo, peat, tpi

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