Depending on the initiative selected first, your requirements will vary. However, there are certain measures we recommend that create very fast and measurable ROI for both the retailer and CPG manufacturers. Measures like Trade Spend are key to building successful JBP Joint Business Planning Sessions with retailers.
Raw material costs have been increasing and most companies have been cutting costs in that area for years. Additionally, most companies have cut employee costs. The next logical place for companies to look for cost cutting is in trade spend. Trade spend is typically the 2nd highest cost for CPG companies.READ MORE