Relational Solutions Blog

Measuring Trade Spend Matters when it comes to nailing JBPS

Posted by Janet Dorenkott on Thu, Jan 29, 2015 @ 11:55 AM

Depending on the initiative selected first, your requirements will vary.  However, there are certain measures we recommend that create very fast and measurable ROI for both the retailer and CPG manufacturers. Measures like Trade Spend are key to building successful JBP Joint Business Planning Sessions with retailers.

Raw material costs have been increasing and most companies have been cutting costs in that area for years. Additionally, most companies have cut employee costs. The next logical place for companies to look for cost cutting is in trade spend. Trade spend is typically the 2nd highest cost for CPG companies. 

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Topics: trade spend, JBP Joint Business Planning

Coupons 101

Posted by Karen Kurtzweil on Thu, Jan 8, 2015 @ 10:06 AM

Consumers are continuing to look for cost saving strategies.  Couponing is gaining popularity across all channels, especially with the potential for coupon stacking.  This is giving consumers a leg up on the retailers as the discounts mount and the incentives drive higher sales.  Knowing which tactics are best received by the both the consumer and the retailer is the winning combination for consumer goods manufacturers in 2015.  

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Topics: Omni-channel, CPG, JBP Joint Business Planning, Promotions, Coupons, Promotion Tactics

Improve Joint Business Planning with Retailers

Posted by Janet Dorenkott on Wed, Dec 10, 2014 @ 09:23 AM

In JBP, joint business planning, it’s important to identify key team members including corporate leadership’s support and involvement. Assuming this has been accomplished, it’s time to begin planning.   

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Topics: TradeSmart TPO, trade promotion optimization, JBP Joint Business Planning, joint business planning

Relational Solutions, Shopper Technology, CatMan Assn & Others Share Insights on the LEAD Marketing Conference Webinar. Wednesday, Nov 12.

Posted by Janet Dorenkott on Tue, Nov 11, 2014 @ 05:03 PM

 Join this esteemed group of thought leaders, Wednesday, November 12th for a full day, virtual conference. The Shopper Technology Institute LEAD Marketing Conference offers a full day of insights from consumer goods industry experts . LEAD Conference stands for Loyalty, Engagement, Analytics & Digital.  

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Topics: TradeSmart TPO, post event analysis, trade spend, JBP Joint Business Planning, shopper technology institute, Catman, cpgcatnet

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