Relational Solutions Blog

Emerging Markets & How They are Different - Part 6

Posted by Janet Dorenkott on Mon, Sep 8, 2014 @ 12:00 PM

Consumers from emerging markets are vastly different than those in modern markets. Their needs, their income limitations and the frequent political unrest in their countries all differ greatly. They have transportation limitations that we don’t see. They have environmental constraints that we don’t have. All of these things are much different than the issues we face in modern markets.

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Topics: Business Intelligence, Emerging Markets, CPG

Emerging Market Volatility - Part 5

Posted by Janet Dorenkott on Wed, Sep 3, 2014 @ 04:30 PM

 

In the past two years, economies in emerging market countries have shown significant weakness. Political unrest and economic difficulties are widespread and are having an impact on incomes. Plus the weakened US and European economies are having an effect on emerging markets.

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Topics: Emerging Markets, CPG

Emerging Market Income - Part 4

Posted by Janet Dorenkott on Tue, Sep 2, 2014 @ 09:59 AM

According to the consulting firm McKinsey & Company, 128 million African households will earn  $5,000 US a year by 2020. This might not sound like much to us, but to them, this is a nice increase in emerging market income.

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Topics: Emerging Markets

Emerging Markets Defined - Part 1

Posted by Janet Dorenkott on Wed, Aug 27, 2014 @ 03:30 PM

 

Emerging markets have been a hot topic for many years now. Companies selling into emerging markets tend to be consumer goods companies. Mainly food and personal care products. Companies in established, modern markets are trying to establish brands in emerging markets. This blog series will discuss emerging market basics and will dive in to more detail on their incomes, population growth expectations, issues, sales analysis and more.

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Topics: Omni-channel, Emerging Markets

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