Relational Solutions Blog

Implementing & Managing the Demand Signal Management Process

Posted by Janet Dorenkott on Sun, Aug 2, 2015 @ 06:30 PM

One misconception is that retailers send clean data. This simply is not the case. The cleansing and validation of the data is critical. Invalid data will give you invalid results. Retailers often send incomplete data. They also send duplicate data. In addition, they tend to “recast” previously sent data. Thus, how does one distinguish between duplicate and recast data? How do you identify missing fields? How is it rectified and re-loaded? What are the business rules? How is it modeled for reporting that is specific to Point-of-Sale data? Can it be integrated with internal data such as shipments, forecasts, budgets, etc.? How do you identify and analyze promotions? How can you predict problems before they impact your bottom line? Do you have the time and knowledge to shift through all this data to find only the nuggets that contain actionable information?

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Topics: Business Intelligence, Big Data, POSmart, Data Warehousing, Demand Signal Repository, data integration, analytics, data scientist, analyst

What Is Demand Signal Management?

Posted by Janet Dorenkott on Mon, Jul 6, 2015 @ 10:16 AM

A Demand Signal Management is a methodology whereby demand data comes in from many sources and technology and processes organize that data in such a way that it is easy to manage and report off of the data. Demand Signal Management is not simply a reporting tool. It is also not simply a database full of demand level/point of sale data. It encompasses the entire manner in which data is integrated, cleansed, harmonized, modeled and distributed.

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Topics: Big Data, Data Warehousing, data integration, CPG, analyst

Technology Terminology Burn-Out: Clearing up the Confusion in the Market

Posted by Janet Dorenkott on Fri, Jun 26, 2015 @ 02:50 PM

There is extensive confusion in the market today on what a true demand signal management solution is. We believe that far too many companies are calling themselves a “Demand Signal Repositories or Demand Signal Management” solutions, when in fact they are not. Some are reporting tools, some are database vendors, some are Wal-Mart reporting tools, but very few are actually a manageable process that delivers signals to the business users on a long term, manageable basis.

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Topics: Relational Solutions, Business Intelligence, Big Data, POSmart, Data Warehousing, Demand Signal Repository, data integration, demand signals, ETL

Reason 4: Why CPG Analysts Have Issues Integrating POS Data

Posted by Janet Dorenkott on Thu, May 7, 2015 @ 06:20 PM

Consumer Goods Manufacturers have many complexities associated with using point of sale and syndicated data. One of those issues is, "Where are they going to get the data from?" You can often get EDI files from the retailer, use an EDI translator to make some sense of the data and try to create reports from that. 
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Topics: Business Intelligence, Big Data, POSmart, Data Warehousing, data integration, Omnichannel

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