Relational Solutions Blog

Emerging Market Volatility - Part 5

Posted by Janet Dorenkott on Wed, Sep 3, 2014 @ 04:30 PM


In the past two years, economies in emerging market countries have shown significant weakness. Political unrest and economic difficulties are widespread and are having an impact on incomes. Plus the weakened US and European economies are having an effect on emerging markets.


Topics: Emerging Markets, CPG

Top 5 Mistakes Companies Make When Evaluating Trade Spend ROI

Posted by Rob York on Fri, Aug 29, 2014 @ 03:15 PM

There is a rigorous mandate within the Consumer Goods Industry to control, manage, and evaluate the performance of trade funds, which are generally the second highest line item in the corporate budget, second only to Cost of Goods Sold. 

Trade Spend for most Consumer Packaged Goods (CPG) manufacturers is closing in on 20 to 25 percent of annual gross company revenue.  In addition, trade spend has become arguably the highest priority for the CPG industry as a whole. Thus, it’s easy to see how even small improvements in trade spend performance will have a significant impact on earnings.  

We first want to examine the top 5 mistakes that companies make when evaluating trade spend ROI.


Topics: TradeSmart TPO, trade promotion optimization, trade spend, CPG


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