Relational Solutions Blog

Reason #5. What Makes a CPG Analyst Job so Difficult?

Posted by Janet Dorenkott on Mon, May 11, 2015 @ 02:47 PM

Many factors, both internal and external  play a role in making an analysts job more complex. Integrating POS data changes with virtually every condition. The type of data you get and how you will align it with internal data changes any time any of these factors change. Companies need to have a solid infrastructure that is designed to handle all  these constant changes in order to be effective. Relational Solutions has listed examples of changes that effect the way you look at data below.


Topics: POSmart, CPG, analyst

Reason #2: Why CPG Analysts Have Issues Integrating POS Data.

Posted by Janet Dorenkott on Wed, Apr 22, 2015 @ 12:00 PM

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What makes integrating and reporting off of point of sale data so difficult for business analysts at a consumer goods manufacturer? There are many reasons. The first reason we posted explained the varying data elements provided by each retailer, syndicated data provider or other data source. This explains that different data sources also have different reliability. One data source might be very dependable. Then one day, when you're not having trouble with your typical, troublesome data sources, the reliable one has issues.  Hence, the frustration.

When you are dependent on so many other data sources to provide you with the content for your reports, you are subject to whatever data issues, networking issues, resource availability, and so forth, that they are having in addition to your own. POSmart enterprise foundation provides CPG Manufacturers with an infrastructure that fixes these issues. 


Topics: Business Intelligence, Big Data, POSmart, Demand Signal Repository, data integration, analytics, CPG

Coupons 101

Posted by Karen Kurtzweil on Thu, Jan 8, 2015 @ 10:06 AM

Consumers are continuing to look for cost saving strategies.  Couponing is gaining popularity across all channels, especially with the potential for coupon stacking.  This is giving consumers a leg up on the retailers as the discounts mount and the incentives drive higher sales.  Knowing which tactics are best received by the both the consumer and the retailer is the winning combination for consumer goods manufacturers in 2015.  


Topics: Omni-channel, CPG, JBP Joint Business Planning, Promotions, Coupons, Promotion Tactics

Emerging Markets & How They are Different - Part 6

Posted by Janet Dorenkott on Mon, Sep 8, 2014 @ 12:00 PM

Consumers from emerging markets are vastly different than those in modern markets. Their needs, their income limitations and the frequent political unrest in their countries all differ greatly. They have transportation limitations that we don’t see. They have environmental constraints that we don’t have. All of these things are much different than the issues we face in modern markets.


Topics: Business Intelligence, Emerging Markets, CPG


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