Relational Solutions Blog

How to Optimize Trade Spend Success

Posted by Relational Solutions on Mon, Apr 4, 2016 @ 02:31 PM

TradeSmart Trade Promotion Intelligence Webinar  Watch OnDemand

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Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence

Trade Spend Can't Be Controlled Without Trade Promotion Intelligence

Posted by Janet Dorenkott on Mon, Aug 31, 2015 @ 03:41 PM

Trade spend for CPG companies is typically 15 to 20 percent of a company’s gross revenue.  An A.C. Nielsen chart shows that trade spend is the number one priority for American CPG corporations today.  Controlling that expense is critical. But how can you control it when you can't easily analyze it?

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Topics: TradeSmart TPO, tpo, peat, tpi

Trade Promotion Event Summary

Posted by Janet Dorenkott on Wed, Mar 25, 2015 @ 10:57 AM

By grouping trade promotion events, an event summary report can show details of all events, at a single retailer, for a particular promoted group. It allows business users to compare plan versus actual, for all events at once.

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Topics: TradeSmart TPO, tpo, tpm, trade promotion optimization, trade promotion management, trade spend, Trade Promotion Intelligence, tpi, trade promotion event

How to Develop a Trade Spend Roadmap to Justify TPO & TPI

Posted by Rob York on Wed, Mar 4, 2015 @ 03:38 PM

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Topics: Business Intelligence, TradeSmart TPO, data integration, tpo, trade promotion optimization, trade promotion management, post-promotion analysis, trade spend, Trade Promotion Intelligence

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