For years, companies have been buying point solutions for retailer reporting without really understanding the benefits associated with the POS data they are getting and buying from both retailers and third party data providers. As long as they get their buyers what they want to see, they believe, they are doing their jobs.
Today's CPG companies who are trying to leapfrog their competition, understand the benefits of integrating POS into an enterprise solution. Not only can you create those buyer reports to support your retail teams, but you can integrate other internal data that will support Trade Markeing teams, Finance, Supply Chain, Category Management teams and others.
So why aren't more companies doing it? Because it's not easy. This infographic gives a high level overview of the Top 10 Difficulties companies face when integrating and trying to manage the data harmonization long term. Contact Mindtree for your free consultation.