The lack of an integrated, enterprise demand signal management process is the reason it’s so difficult to work with point of sale & syndicated data. With a truly open, flexible and manageable process in place, new data, new retailers, changing data elements, various data types, and so forth, all become much more valuable. An enterprise demand management process should integrate with your existing data warehouse to leverage value that already exists. With a sound architecture, CPG companies will realize a fast ROI and put an infrastructure in place that will address todays reporting and analytics needs, as well as on-going insight requirements. Sometimes referred to as a DSR, Demand Signal Repository, however, it should be considered a process that leverages an open architecture.
The lack of an integrated, enterprise demand signal management process makes life more complicated than necessary for data scientists and any analyst to perform business intelligence & gain insights