Relational Solutions Blog

Coupons 101

Posted by Karen Kurtzweil

Thu, Jan 8, 2015 @ 10:06 AM

Consumers are continuing to look for cost saving strategies.  Couponing is gaining popularity across all channels, especially with the potential for coupon stacking.  This is giving consumers a leg up on the retailers as the discounts mount and the incentives drive higher sales.  Knowing which tactics are best received by the both the consumer and the retailer is the winning combination for consumer goods manufacturers in 2015.  

Coupons_Infographic

Topics: Omni-channel, CPG, JBP Joint Business Planning, Promotions, Coupons, Promotion Tactics

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