Relational Solutions Blog

Rob York

Rob York is co-founder and president of Relational Solutions, Inc. Rob is an industry visionary and forward thinking business executive. With over 30 years of industry experience both as a corporate executive and in the trenches of complex projects, Rob brings a rare perspective that encompasses both the business and technical communities.

Recent Posts

How to Develop a Trade Spend Roadmap to Justify TPO & TPI

Posted by Rob York on Wed, Mar 4, 2015 @ 03:38 PM

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Topics: Business Intelligence, TradeSmart TPO, data integration, tpo, trade promotion optimization, trade promotion management, post-promotion analysis, trade spend, Trade Promotion Intelligence

Top 5 Mistakes Companies Make When Evaluating Trade Spend ROI

Posted by Rob York on Fri, Aug 29, 2014 @ 03:15 PM


There is a rigorous mandate within the Consumer Goods Industry to control, manage, and evaluate the performance of trade funds, which are generally the second highest line item in the corporate budget, second only to Cost of Goods Sold. 

Trade Spend for most Consumer Packaged Goods (CPG) manufacturers is closing in on 20 to 25 percent of annual gross company revenue.  In addition, trade spend has become arguably the highest priority for the CPG industry as a whole. Thus, it’s easy to see how even small improvements in trade spend performance will have a significant impact on earnings.  

We first want to examine the top 5 mistakes that companies make when evaluating trade spend ROI.

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Topics: TradeSmart TPO, trade promotion optimization, trade spend, CPG

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