Relational Solutions Blog

Karen Kurtzweil

Recent Posts

Coupons 101

Posted by Karen Kurtzweil on Thu, Jan 8, 2015 @ 10:06 AM

Consumers are continuing to look for cost saving strategies.  Couponing is gaining popularity across all channels, especially with the potential for coupon stacking.  This is giving consumers a leg up on the retailers as the discounts mount and the incentives drive higher sales.  Knowing which tactics are best received by the both the consumer and the retailer is the winning combination for consumer goods manufacturers in 2015.  

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Topics: Omni-channel, CPG, JBP Joint Business Planning, Promotions, Coupons, Promotion Tactics

Black Friday vs Cyber Monday

Posted by Karen Kurtzweil on Tue, Nov 25, 2014 @ 02:48 PM

The battle is about to begin for this year's holiday shoppers.  Will we continue to see an increase in online purchases as expected? How will the shift from bricks to clicks impact overall sales. As manufacturers strive to keep pace with the latest trends, leverage the latest technology, and maintain shelf space and inventory it becomes increasingly important to analyze the results.  Improving Trade Spend ROI is key to success in 2015.  Here are some interesting comparisons on last years performance.

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Topics: post event analysis

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