Trade spend for CPG companies is typically 15 to 20 percent of a company’s gross revenue. An A.C. Nielsen chart shows that trade spend is the number one priority for American CPG corporations today. Controlling that expense is critical. But how can you control it when you can't easily analyze it?READ MORE
Before the terms, big data, unstructured data, omnichannel, Iot, Internet of Things & SOMOLO were coined, we had mainframes, ERP systems and data warehouses (and by the way, we still do). You could make the claim that big data started in the 1950’s with IBM’s “Big Iron” and “Big Data Processing” to handle mixed work-loads.
What’s the difference between a Data mart and a Data warehouse? Why are they so often confused.
Simply put, an enterprise data warehouse is the union of all marts being fed by a single source. That single source is a staging area where data is cleansed and harmonized and is often referred to as an ODS or Operational Data Store.
A data mart can be stand alone reporting solution or it can be soundly integrated into an enterprise data warehouse.READ MORE